Kathy Carter, CRO of LA28 and CEO of U.S. Olympic and Paralympic Properties, talks with SBJ's Abe Madkour about working her way up through the sports industry and being on the team planning the startup of Major League Soccer; the value of taking on any challenge, even if it isn't in your job description; learning how to make business ("I don't call it selling"); and much more. Carter was a member of the SBJ Forty Under 40 classes of 2006 and 2007.